Don’t Underestimate the Power of a Logo and Other Distinguishable Matter
Yesterday, Under Consideration’s Brand New Blog discussed the redesign of the Nickelodeon trademark. Nickelodeon has decided to drop the well known splat design that encapsulated the NICKELODEON term....
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Shopping for a Trademark
Are you shopping for a trademark? Stores spend lots of money branding their names. Accordingly, many register their store names as trademarks. Over Thanksgiving while shopping in Turkey, I saw the...
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What is Maker’s Mark’s Mark?
–Sharon Armstrong, Attorney Last Friday, a federal court in Kentucky ruled that Fortune Brands, the maker of Maker’s Mark bourbon, enjoys exclusive rights in the dripping wax seal that adorns each...
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Geographic Trademarks
–Sharon Armstrong, Attorney California media outlets reported yesterday that Oakland recently joined a boycott against Arizona due to the latter state’s passage of a new immigration bill, which...
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IP Grammar . . . and Those Who Cringe About It
Last September, in my blog post entitled "What Does Trademarked Mean to You?," I wrote: More than a few trademark types cringe when their clients or others say things like "let’s trademark...
View ArticlePick A Fight With A Warlock, Trademark A Sheen-ism
–Susan Perera, Attorney Media spectacle, train wreck, or marketing bliss, it’s up to you, but you can’t escape the news about Charlie Sheen’s rambling webcasts, or the overnight success of his...
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